What is PLR?
Private label rights (PLR) is content you can re-brand and use as your own. Sometimes, PLR is called “White Label Content”, “Readymade Content”, or “Done for You Content”. If you’re not sure about what rights come with your content, please view our license rules here.
Why is some content called PLR, RR or MRR? What’s the difference?
Private Label Rights (PLR) allow you to take the content and edit it or change it to your liking. You can also sell the content to others, use it to build your mailing list, add it to your membership site, and more.
Resell Rights (RR) allow you to resell the content to your own customers. However, resell rights differ from PLR since you don’t have permission to edit or change the content. You also cannot claim ownership of the content.
Master Resell Rights (MRR) give you permission to sell the content to your own customers. It also gives your customers the right to sell it to others, too. This can be useful if you work in a business-to-business niche. For example, you sell resources to business coaches. Business coaches can buy your product and sell it to the clients they coach. Their clients can then sell it to their communities.
How do I edit PLR graphics?
We offer PSD source files with our packages. These are files you can edit in Adobe Photoshop. This can be an easy way to brand the content before you post it to your website or social media networks.
However, if you don’t have Photoshop, you can use a website like Photopea to open PSD files for free. Keep in mind that this may not always be a perfect workaround, but it can be useful if you’re just learning how to edit graphics.
If you're not familiar with Photoshop or have no desire to edit the text we also give you PNG overlay files. This means you can open an image you'd like to use in any photo editing software such as PicMonkey and use the overlay on your image making for an easy way to make your social graphics different from others.
Can I put my name as the author on the PLR I buy?
Yes, you can! 😉
However, some buyers feel uncomfortable doing this. If that’s the case for you, there are other ways to present the material without claiming authorship. For example, on a report you could say “With [Your Name]” or “Insights by [Your Name]” or “Introduction by [Your Name]” or “Edited by [Your Name]”. All of these options allow you to brand the material as your own without expressly stating that you wrote it.
How do I know the PLR content I want to buy is fresh?
We offer 4 new packages of PLR content each month. The newest packages are on our homepage. When you click on a menu tab at the top of the homepage our newest offerings are listed first.
But don’t worry if a product has been released for a while—as long as you customize the content for your audience, it won’t matter that it’s not brand new PLR.
Join our mailing list to get first dibs on our newest products. We sometimes offer our list a discount code that will last only a few days. Acting quick not only gets your fresh content, it also allows you to save a little bit of money, too.
How can PLR help me grow my mailing list?
You can use PLR to create multiple opt-in gifts. If you have multiple opt-in areas on your website, then you’ll get more subscribers for your mailing list. The more your mailing list grows, the more people you have to share your products and services with. Your subscribers win because they accessed awesome content. You win because you can continue to serve your visitors long after they’ve left your website.
Wouldn’t it be copying or plagiarizing to use this content?
No. Private label rights content is created with the understanding that customers will use it on their own website and in their marketing materials.
What about duplicate content concerns with search engines?
Duplicate content became a concern years ago when spammers would create 50 pages on their websites and all 50 pages had the exact same content. This resulted in a thin site that offered no value to users.
Search engines consider “duplicate content” to be websites that have the same content repeated on multiple pages for the sole purpose of getting traffic. If your website has the same PLR content as another site, search engines won’t care. That’s not considered duplicate content and it won’t hurt your ranking or the other website owners.
Can I sell the PLR content I buy to others?
Yes. You can take PLR content and sell it to your customers, but only for their personal use. You can’t take PLR and sell it to your customers as PLR. That’s because your customers don’t have permission to change or edit the PLR content. Only you, the original buyer, has that right.
What are some ways to repurpose PLR content?
You can take written content and turn it into other formats like video and audio. You could take a PLR article on the benefits of essential oils and turn it into a Facebook Live video. You could use a PLR report about the keto diet as content for your newest podcast episodes.
Keep in mind you can also use PLR content as content upgrades. If you bought PLR on the topic of night time routines, you could create a bedtime checklist as an upgrade. Invite your visitors to download the checklist by subscribing to your mailing list.
Can I publish PLR content in a Kindle Book?
No. Publishing an eBook containing private label rights content is against Amazon’s terms of service. This is because Amazon wants the books on their website to be 100% unique content. If you try to upload PLR content, you may have your account banned and not be allowed to publish any of your future books through the Amazon Kindle program.
Where can I find PLR for my niche?
If you need more options for business topics, we wholeheartedly recommend our friends at:
If you’re in the faith and inspiration niche or need self-development content, take a peek at these sites:
Other PLR providers who have high quality content on a variety of topics include:
If you can’t find what you’re looking for, you can always ask a PLR seller. Many of them take requests on content topics and may create a package around your idea.
Can I mix different PLR content together?
How can PLR content be used to increase my profits?
You can use PLR content to create a sales funnel that your customers can travel through. Post PLR content to social media so visitors come to your website. On your website, you can post PLR on your blog and entice visitors to sign up for your mailing list.
Then you can create an autoresponder series from PLR that sells your latest product or service. PLR is a fantastic way to quickly create multiple products and build highly responsive mailing lists.
How can I keep my PLR content organized?
Immediately after you’ve bought new PLR, you should open it and review the content. You can delete any elements that you don’t like. For example, if you buy a large PLR pack and you don’t like the graphics that came with it, delete the graphics and simply keep what you know you’ll use.
After you’ve reviewed the product, create a special folder in DropBox or on your device for PLR content. Store all of your future purchases in this place so you can find the content you need at a glance.
If you buy a lot of PLR content, you can create subfolders by category. For example, you might have a health and wellness website where you like to post PLR. So, have a ‘wellness’ subfolder. If you have a lot of PLR, you can add more categories to your subfolder. That might look something like this:
- My PLR Content > Wellness > Anxiety
- My PLR Content > Wellness > Curing Thrush
- My PLR Content > Wellness > Keto Diet
Some people try to use the PLR seller or date they bought the content as a way of categorizing their content. This can work in the beginning stages when you have less content but if you plan to grow your PLR stash, then it can quickly get confusing.
So, try to sort your content by category if possible. Then it’s easy to find the content you need when you’re ready to use it.
Can I use the PLR I buy more than once?
Yes! This can be a great way to get the most value from the content you purchase. You can take a series of blog post PLR and turn it into an autoresponder series or bundle it to make a short report. You can also take small snippets from those same blog posts and use them as updates on social media. The possibilities are endless!
What should I look out for when buying PLR content?
When it comes to purchasing PLR, you don’t want to get low quality content that you can’t use in your marketing. That’s why the first thing you should do is look for a content sample on the PLR provider’s website. If they don’t have one, reach out and ask. Review this sample copy to see if it’s up to your standards.
You should also look over the PLR seller’s website carefully. If their website has a ton of typos or it sounds like English isn’t their first-language, then you may run into some problems if purchase their content.
If you like the sample and the seller’s website, then start asking around. You want to make sure the provider is well-known in the PLR or content creation industry. For example, a PLR provider may be new to selling PLR but have spent years as a ghostwriter. In this case, clients and other marketers can vouch for the seller’s quality.
How do I know how many other people are using the same content?
You can search for the content on Google and other search engines to get an idea of how many people are using it. You can also look for PLR content that’s sold to a limited number of individuals.
However, if you plan on customizing the content, then it doesn’t matter how many packages have been sold. You’ll still end up with unique content that you can be proud to post.
What are the benefits of using PLR? I mean, shouldn’t I just write it myself?
Bottom line - using PLR saves you time. You could spend 3-6 hours writing and editing just one report or blog post series. That’s before you factor in the time it takes to format your content, schedule it, and promote it on social media.
But if you use PLR, you can take a content pack and turn it into a post series or PDF report in less than an hour. This lets you boost your productivity so you can publish even more content for your hungry community.
Not only do you save time creating content, you also have content that your community will enjoy. After all, you’ve probably spent hours working on a single blog post that you thought was amazing only to receive a lackluster response from your community.
But PLR providers have spent years learning to predict what’s hot in various niches. That means you don’t have to guess what your community wants—the PLR seller has already figured that out for you.
Do I need to change or edit the PLR content before publishing?
That depends on how you plan to use the content. If you want your content to go on your blog, then you should try to edit the post some. This will help you stand out in search engine results when your community is looking for information.
However, if you don’t plan to use the PLR content for web traffic, then using it as-is will be fine. For example, if you take an article pack and upload it as an autoresponder series, then you’ll only need to tweak it to fit your branding.
Will my customers/readers know I’m using PLR?
Most readers and customers don’t recognize PLR content unless they’re in a niche like internet marketing where PLR is a common practice.
Regardless of niche, you want to avoid sounding like everyone else, so you’ll want to take your PLR content and re-brand it. This includes removing words that don’t sound like you, adding your own viewpoint, and changing content you disagree with.
Do you have a topic idea that you’d love to see developed here at White Label Perks?
We are very open to receive your topic ideas. If you have Business & Marketing or Self Development content needs or concepts that you'd like us to develop please click this link to share your thoughts. Thank you!